Importance of QR codes in Today’s marketing

QR codes or “Quick Response” codes have the potential to channel your offline customer outreach into a tangible online traffic. Even though they have been around for more than two decades, they have gained a significant attention since the boom in the smartphone industry. It became conveniently easy to just flip out your phone, scan the code through the camera and funnel the user to a website, video page, portfolio, app store and a lot more. The applications are limitless and astonishingly quick.

In the world of marketing, the medium that allows you to say most through least and funnels large quantities of customers onto your business sphere is exactly what you should invest in. And through QR codes, you can literally “push” people onto your campaigns and digital platforms and make it fairly easier for them to access you. Especially for small businesses that are looking to establish their brand name- the ease with which customers can access you and avail your benefits will help you to create a momentum in your working and establish your brand.

Dynamics Of QR Codes

The greatly known benefit of QR codes is that they help you streamline the customers directly to your web portals and portfolios. But the lesser known uses include:

  1. Create a template message or an email for them to use.
  2. Getting a call back from prospects.
  3. Charting a google map from their location to yours.
  4. Downloading pdf’s and mobile applications
  5. Paperless receipts
  6. Promotions and discounts

and a lot more…

Why Is It So Underrated?

The reason this hack isn’t milked as much as it should is because people do not instantaneously know what a QR code is. It is not a reflex action to whip out your phone and scan any random QR code you come across and complete the chain. This limited awareness and the fact that there can be reliability factor involved in scanning something that gives out so little information is the root cause of its unpopularity.

Even though the first look on a random QR code is not entirely appealing, these QR codes can be designed and tampered a little with colours and short messages so as to be catchy and iconic. In the end, why would anybody take an effort to scan a weird QR code with little or no information what it is for, for you? Also the majority of people are unaware of the fact that it is something that needs to be scanned. There can be a great possibility that they would expect it to be some kind of abstract art or a weird logo associated to your brand (yes it is a hyperbole but people of 21st century are known to be extravagant). So guiding people on what to do when they comes across a QR code through short intro or steps will not only ensure you cultivate your traffic but also helps you engage with them on an innate level.

Why Should You Care?

Now specifically speaking with respect to the just growing businesses and startups, why you should care so much about QR codes.
Firstly, all of your potential customers have a smartphone which indefinitely have a camera. For them to naturally land on your websites, social media and to know about you through offline mode of communication requires effort and investment. Your digital outreach must be going viral on every post you make to keep your brand on the top of the search placements. But as much as we all want this, it requires meticulous understanding of a lot of factors that contribute to this outreach. On the other hand, if you manage to crack a way to make these codes accessible to them and teach them to responsively scan it and voila! They are on your websites, downloading your applications, and possibly availing your services. This is technically faster and efficient than them googling you to look for your services.

Secondly, these QR codes can help you collect data from your customers, track which of these codes are generating leads and chart the online analytics produced by them across your platforms. This gives you access to fresh, repetitive and updated information and tendencies direct from your customers and helps you strategize better marketing campaigns.

Thirdly, generating QR codes is literally free. You can design and develop a QR code to work according to your needs and it also gives you the flexibility to reprogram it later if you wish to change its URL. It is simple, conclusive and flexible to your marketing needs and can be used in lots of creative ways.

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